As an artist, your main focus should always be on your art. If you’re not creating, then you’re thinking about creating. There isn’t an artist around who isn’t passionate about what they do. Channeling that passion is the key to your artistic success. But there is also the business side of being an artist. I know, you didn’t get into art as a profession to talk about number crunching and administrative tasks. But an artist is only as strong as his or her portfolio, right? And if no one is able to see your portfolio, then you don’t have the chance to share your art or profit from it. Today, we are going to take a look at the importance of a good website for artists everywhere. When you reach an audience in an art gallery or at an exhibition, seeing their faces light up at your work can be thrilling. But once the event is over, so are the eyeballs on your art. Your goal is presumably to have as many people as possible marvel at or be inspired by your work. This is where your personal artist website comes in. Let’s talk about website pros and cons for an artist like you.

More Eyes on Your Art

woman looking at artwork at a gallery The internet is the most wide-reaching place you could ever house your portfolio. People from all over the world can see your art, 24 hours a day, 7 days a week. The biggest pro about having your own website is the access you have to new audiences and new customers.

One Stop Shopping

two people shaking hands in agreement One of the best parts of having your own website is the fact that you get to set up your very own artist shop. Let your customers buy directly from you without having to pay any costly gallery fees. This also gives you an opportunity to offer more competitive pricing which can help broaden your customer base.

Be a Boss

woman in black blazer with laptop Having your own website allows you to have complete control over not only your image as an artist, but over your entire collection. You get to create the design of the website as well as set your prices. On top of that, once the customer pays, the funds go directly to you. No waiting on galleries to send you compensation. A website gives you the power to run your own business from top to bottom.

Custom Portfolio

laptop on an office desk creating website As far as website pros and cons go, this definitely falls in the pro column. When you’re an artist, it’s not practical to walk around everywhere carrying your artwork around. But what if you meet someone who is interested? What are you going to show them? A boring business card? Your website is the best brochure for your talent. In a matter of seconds, you can pull up your site and show anyone your work at any time. It’s the perfect portfolio that fits in your pocket!

How Are You Going to Do All of This?

mac computer with dual display setup Now, we can take a look at some of the cons of having your own artist website. The first thing you may be wondering, is how are you going to build an entire website? You’re an artist, not a web developer! Plus, this website needs an e-commerce section too. This isn’t as easy as starting a web blog. That’s why we created Easy Art Websites. The word “easy’ is right in our name for a reason! We know that setting up a website sounds daunting when you have no experience. We are here to make sure nothing stands in your way of creating the website you need. The first thing you need to think about design. While you may be an artist, web design needs to not just look good, but be functional too. Our templates at Easy Art Website deliver on both.

How Long is This Going to Take?

website source code onscreen Time is another factor that can deter people from starting their own site. One of the reasons we have you choose from one of our many templates is so you can get set up much, much quicker. Custom-themed websites can take months to design and perfect. Adding the ecommerce feature can also be a time-consuming task. We get your artist website up and running as quickly as possible. Navigating these features is our specialty and we know how to get the job done. We also understand website importance and want you to have your business set up in record time.

How Much Does a Website Cost?

The final con of having your own website is of course, the cost. How much you spend is entirely up to you. If you are interested in building a custom-themed website, the price can range into the thousands. That’s a pretty steep price tag just to be able to display and sell your work online. At Easy Art Websites, we believe websites should be accessible and affordable to artists everywhere. That’s why we only charge $45 a month for you to have your very own site. And if you sign up for a year in advance, you get an additional 10% off that price. We never want cost to be a deterrent for an artist which is why we make our websites so affordable. One or two art sales from your online store should cover all of your website costs. That’s a pretty great return on your investment.


Is it important to have a website as an artist? We say the answer is an emphatic, yes. There can be several website pros and cons, but in the end, the positives greatly outweigh the negatives. Plus, we make it our job to turn those cons into non-issues. No website skills are required when you work with us. We have all the coders and developers needed to get the job done. You’ll have your site completed promptly and done affordably. Now that you understand not only how important it is for an artist to have a website, but how easy it can be, what are you waiting for? Get in touch with us at '' and let's talk about your plans for creating your artist portfolio website. You create the art, we handle the rest.